工商及大数据管理教研室
师资详情
苏琳
高级讲师 Senior Lecturer/大数据专业主任（中方）Programme Director (BMBA）
教育背景/Educational Background
2010–2014 管理学博士（市场营销方向），巴斯大学管理学院
PhD in Management (Marketing), School of Management, University of Bath
2005–2006 全球商业分析硕士，曼彻斯特大学曼彻斯特联盟商学院
MBus Global Business Analysis, Alliance Manchester Business School, The University of Manchester
2002–2005 商业经济学荣誉学士，曼彻斯特城市大学
BA (Hons) Business Economics, Manchester Metropolitan University
工作经历/Work Experience
2024–至今 高级讲师兼主任，工商及大数据管理，东北财经大学萨里国际学院
Senior Lecturer and Programme Director, Business Management and Analytics, Surrey International Institute, DUFE
2016–2024 高级讲师兼MBA主任，英国考文垂大学伦敦校区
Senior Lecturer and MBA Program Director, Coventry University London, United Kingdom
2014–2016 讲师兼主任，英国西伦敦大学
Lecturer and Program Director, University of West London, United Kingdom
2008–2010 教学研究员，英国曼彻斯特大学
Teaching Fellow, The University of Manchester, United Kingdom
主讲课程/Main Courses
管理信息系统，商业建模，市场调研，数字商务项目
Management Information System, Business Modelling, Capturing Market Insights, Digital Business Project
研究领域/Research Areas
人工智能教育应用，商业人工智能，消费文化，市场营销，全渠道营销，数字商务，创业学/创新创业，创意与创新，创意产业广告学，品牌管理/品牌塑造
AI in Education, AI in Business, Consumer Cultures, Marketing, Omnichannel Marketing, Entrepreneurship, Creativity and Innovation, Advertising in the Creative Industries, Branding
科研成果/Research Achievements
Su. L. (2025). Research on Curriculum Assessment and Graduation Thesis (Project) Management under the AI Environment, University-level Teaching Reform Research Project, Dongbei University of Finance and Economics (DUFE)
Li, J.H., Ghaffari, M., and Su, L. (2020) 'Counterfeit luxury consumption strategies in a collectivistic culture: the case of China', Journal of Brand Management, 27, 546 - 560
Su, L. (2015). Once Upon a Consumer: co-creating personalised and unique retail experience through life story swapping. Innovation, Enterprise and Business Excellence Research Cluster (IEBE), University of West London, United Kingdom
Su, L. (2012). The life story swapping perspective of the retail experience: co-creating personalised and unique shopping experiences through service encounters. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. (2011). Co-creation of consumer experience in retail store environments. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. and Moody, W. (2009). Building a strong brand through Web 2.0 environment: exploring a social media beauty campaign in China. The CPN (China Postgraduate Network) Conference, Manchester, United Kingdom
荣誉与奖项/Honors & Awards
考文垂大学伦敦校区大学教学基金：数字创业项目，2019 年
Digital entrepreneurship campaign, University teaching fund of Coventry University London, 2019
英国高等教育学院院士
Fellow of the Higher Education Academy, UK
英国特许管理公会（CMI）会员
Member of Chartered Management Institute (CMI), UK