工商及大数据管理教研室
师资详情
Humberto Gumeta
高级讲师 Senior Lecturer/主任 Director
教育背景/Educational Background
管理学博士，剑桥大学贾奇商学院
PhD Management Studies, Cambridge Judge Business School
数据分析、设计与创新硕士，伦敦政治经济学院
MSc ADMIS London School of Economics
工业与系统工程学士，蒙特雷理工学院
BSc Industrial and Systems Engineering, ITESM
工作经历/Work Experience
2022-至今 高级讲师，东北财经大学萨里国际学院
Senior Lecturer, Surrey International Institute, DUFE
2012-2022 讲师，东北财经大学萨里国际学院
Lecturer, Surrey International Institute, DUFE
2010-2012 助理教授，庆尚大学
Assistant Professor Gyeongsang National University
主讲课程/Main Courses
数字编码、管理信息系统、项目管理、数字商务项目
Digital Coding, Management Information Systems, Project Management, Digital Business Project
研究领域/Research Areas
管理信息系统 Management Information Systems
科研成果/Research Achievements
Gumeta, H. (2025) ‘WeChat, the "super app" leading digital transformation in China', in Laudon, K.C., Laudon, J.P. and Traver, C.G. (eds) Management information systems: Managing the digital firm. 18th edn. Pearson. https://media.pearsoncmg.com/ov2/intl/ge/2025/mylab/ge_laudon_mis_18e/tdx_casestudy/wechat.html
Gumeta, H. (2025), "Online Teaching in China: Active Learning and Authentic Assessment Challenges", Vilalta-Perdomo, E., Scroccaro, A., Salinas-Navarro, D.E. and Michel-Villarreal, R. (Ed.) The Emerald Handbook of Active Learning For Authentic Assessment, Emerald Publishing Limited, Leeds, pp. 271-291. https://doi.org/10.1108/978-1-83797-857-120251014