旅游管理教研室
师资详情
史达
教授 Professor
教育背景/Educational Background
1999-2004 博士 东北财经大学，电子商务专业
PhD Dongbei University of Finance and Economics, Major in e-Business
1994-1997 硕士 东北财经大学，国际经济学专业
M.S. Dongbei University of Finance and Economics, Major in International Economics
1990-1994 学士 大连理工大学，工商管理专业
B.S. Dalian University of Technology, Major in business management
工作经历/Work Experience
2026.01—至今 东北财经大学出版社社长
President and CEO of Dongbei University of Finance and Economics Press
2017.01—2026.01 萨里国际学院院长
Surrey International Institute, Dean
2006.12—2016.12 国际商学院副院长
International Business College, Associate Dean
2001.04—2006.12 电子商务学院副院长
Institute of e-Commerce, Associate Dean
2001.04—2006.12 辽宁省电子商务培训中心主任
e-Business Training Center of Liaoning Province, Director
2001.04—2004.07 东北财经大学-朴茨茅斯大学“2+2”项目主任
DUFE-UoP (University of Portsmouth) “2+2” Project, Director
1997.04—2001.04 东北财经大学国际经济贸易学院，负责国际贸易模拟实验室工作
College of International Economics and Trade, DUFE, in charge of simulation lab of international trade
研究领域/Research Areas
商业行为与心理学，人力资源管理，电子旅游管理
Business Behavior and Psychology, Human Resource Management, e-Tourism Management
科研成果/Research Achievements
Articles
(1)Research on the Dynamic Spatial Effects and Spatiotemporal Heterogeneity of New Quality Productive Forces in Promoting
the Quality of Cultural Tourism Integration, Tourism Tribune(CSSCI), Guodong Jia, SHI Da (Corresponding author), 2025:11
(2)Can green total factor productivity in tourism promote the enhancement of tourism industry resilience,
Journal of Resources and Ecology (CSCD),
Guodong Jia, SHI Da (Corresponding author),Binchao ZHANG, Lin ZHANG, Zixuan HUANG, 2025
(3)Tourism Development and Relocation: A Decade of Change in the Livelihoods and Attitudes of Yungang Village Residents,
Current Issues in Tourism (SSCI),
Xiyun LIU, SHI Da, Fangfang SHI (Corresponding author), Zixuan HUANG, Zhiyue ZHAO, 2025, DOI 10.1080/13683500.2025.2531454
(4)Real me or digital me: consumers' responses to online self-avatars, International Journal Hospitality Management (SSCI), Bowen Yi,
SHI Da (Corresponding author), Gang Li, 2025, https://doi.org/10.1016/j.ijhm.2025.104394
(5)Seeing is believing: impacts of visual cues on social interaction and popularity of shared accommodation,
Current Issue in Tourism (SSCI), Bowen Yi, SHI Da (Corresponding author), Gang Li, 2025, DOI: 10.1080/13683500.2025.2493742
(6)The Transformation of Tourism Management Education Driven by Artificial Intelligence:
Challenges and Development Pathways (CSSCI), SHI Da, 2025, Social Scientist, No.1
(7)From tourism boom to eco sustainability A dynamic model for assessing ecosystem services, 2025, Current Issue in Tourism (SSCI),
Zixuan Huang, SHI Da (Corresponding author) and Shuhua Ma, https://doi.org/10.1080/13683500.2025.2470888
(8)Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness, Dr. Fangxuan (Sam)
Li, Bowen Yi; SHI Da; Kainan Pei, 2025, Asia Pacific Journal of Tourism Research (SSCI), https://doi.org/10.1080/10941665.2025.2486016
(9)The Influence of the Digital Economy on the Migration of Listed Cultural Tourism Companies (CSSCI),
Fang Zhong, SHI Da, 2024, Tourism Science
(10)What makes an AI-themed hotel successful? New evidence from a sequential research design (SSCI),
Bowen Yi, SHI Da (Corresponding author), Gang Li, 2024, https://www.emerald.com/insight/0959-6119.htm
(11)Harnessing green innovation via green transformational leadership in Italian luxury hotels: Key strategic takeaways (SSCI),
Nadia Aslam Janjua, SHI Da (Corresponding author), Umar Farooq Sahibzada, 2024,
International Journal of Hospitality Management, https://doi.org/10.1016/j.ijhm.2024.103739
(12)Integrated Development of Cultural Heritage Conservation, Inheritance, and Rural Revitalization (CSSCI),
Liu Xiyun, SHI Da, Lin Zhang, 2024(1), Social Scientist
(13)The Quest for Sustainability- Green Transformational Leadership towards Green Performance: A Time-Lagged Study- Symmetric
and Asymmetric Analysis (SSCI), Nadia Aslam, SHI Da (Corresponding author), and Umar Farooq Sahibzada, 2024,
Journal of Organizational Change Management, DOI 10.1108/JOCM-02-2024-0062
(14)How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming (SSCI), Lin Zhang,
SHI Da (Corresponding author), Zixuan Huang, Aixia Zhang, Bingchao Zhang, 2024, https://doi.org/10.1177/10963480241251449
(15)Combating Green Innovation in Italian Luxury Hotels: Combination of Social Cognitive Theory and Natural Resource
based view (SSCI), Nadia Aslam, SHI Da (Corresponding author), Umar Farooq Sahibzada, Business Process Management Journal,
DOI 10.1108/BPMJ-07-2023-0518
(16)Do imprinting effects on CEOs affect tourism and hospitality enterprises’ corporate innovation? (SSCI),
Yawen Shan, SHI Da (Corresponding author), Shi Xu, 2024, International Journal of Contemporary Hospitality Management,
DOI 10.1108/IJCHM-05-2023-0707
(17)How figurative language affects officer live streaming effectiveness: A benign violation perspective (SSCI),
Lin Zhang, SHI Da (Corresponding author), Xiaoxiao Qi, Xiyun Liu, Zixuan Huang, 2024, Journal of Hospitality and Tourism Management,
https://doi.org/10.1016/j.jhtm.2024.04.015
(18)Coordination effect of tourism economy and ecosystem services in China and its obstacle factors (CSSCI),
Zixuan, SHI Da (Corresponding author), MA Shuhua, 2024, 39(4), Tourism Tribune
(19)Family travel among people with autism: challenges and support needs (SSCI),
Zhiyue Zhao, SHI Da (Corresponding author), Xiaoxiao Qi and Yawen Shan, Xiyi Liu, 2023,
International Journal of Contemporary Hospitality Management, DOI 10.1108/IJCHM-10-2022-1229
(20)How does tourism memory affect revisit decisions? The mediating role of episodic future thinking (SSCI),
Zhiyue Zhao, SHI Da (Corresponding author), Zixuan Huang, Xiyun Liu, 2023, Tourism Management Perspectives,
https://doi.org/10.1016/j.tmp.2023.101199
(21)Heterogeneous empowerment network for activating red cultural heritage: An action research based on urban red
tourism resources (CSSCI), SHAN Yawen, SHI Da. 2023, 38(3): 92-106. Tourism Tribune
(22)Forecasting tourism scale using multi-source heterogeneous data fusion (CSSCI),
SHI Da, HUANG Zixuan, LI Fei, 2022(11), Journal of Arid Land Resources and Environment
(23)Fostering customer loyalty across countries in hospitality and tourism: a meta-analysis of cultural values as moderators,
QI Xiaoxiao, SHI Da (Corresponding author), HUANG Zixuan, Chang Wen, 2022, International Journal of Contemporary
Hospitality Management (SSCI), DOI: 10.1108/IJCHM-04-2022-0496
(24)Preferences for Visiting an Unusual Destination: A Mixed Approach, SHI Da, Yi Bowen, ZHANG Binchao, Yu Dengxi, 2022,
Current Tourism Issue (SSCI), https://doi.org/10.1080/13683500.2022.2077179
(25)Destination private and public self-congruity versus functional congruity: Effects on destination attachment, Ahmet,
SHI Da (Corresponding author), Feviz, 2022, Journal of Destination Marketing and Management (SSCI),
https://doi.org/10.1016/j.jdmm.2021.100686
(26)Motivation Configuration of Bluxury Tourism Behavior: An FsQCA Application, SHI Da, Yi Bowen, SHI Fangfang, Simone, 2021,
Cornell Hospitality Quarterly(SSCI), DOI（10.1177/19389655211014472）
(27)Adapt to not just survive but thrive: coping strategies of five-star hotels at difficult times, SHI Fangfang, SHI Da (Corresponding author),
David Weaver, Carla, 2021, International Journal of Contemporary Hospitality Management, (SSCI), DOI (DOI 10.1108/IJCHM-10-2020-1194)
(28)Do flipped impacts from hotels matter to the popularity of Airbnb? YI Bowen, SHI Da (Corresponding author), SHI Fangfang,
ZHANG Liang, 2021, International Journal of Contemporary Hospitality Management, (SSCI), DOI (10.1108/IJCHM-06-2020-0582)
(29)Identification and Influence of Tourism Ritual: Analysis on Eye Movement Recognition of Tourism Images,
SHI Da, SHAN Yawen, ZHAO Zhiyue, ZHANG Shuhan, 2021, Journal of Hospitality and Tourism Research, (SSCI),
DOI( 10.1177/1096348021996783)
(30)Applications of the Experience Sampling Method: A Research Agenda for Hospitality Management,
YU Yitong, XU Shi, LI Gang, SHI Da, 2020, International Journal of Contemporary Hospitality Management, (SSCI),
DOI (10.1108/IJCHM-04-2019-0362)
(31)Research on the relationship between risk perception, government trust and the willingness of local residents to participate in the
construction of unique town, Journal of Yunnan Minzu University(Social Sciences), ZHANG Bingchao, SHI Da (Corresponding author),
LIU Ruining, 2019, (4): 103-111. (CSSCI)
(32)The framework of business financing in Chinese cultural context: from the perspective of Embeddedness and relational financing,
Research on Financial and Economic issues, SHI Da, 2016, Issue.9 (CSSCI)
(33)Financial relationships, network characteristics and micro business financial performance, Research on Financial and Economic issues,
SHI Da, 2014, Issue.4 (CSSCI)
(34)Government financial support policy and micro enterprise financing dilemma: A solution, Financial Research,
SHI Da, 2014, Issue. 3 (CSSCI)
(35)Empirical Study on the impact of small and micro enterprises' tax burden and social network relationship on Entrepreneurial
Performance, Financial Research, SHI Da, 2013, Issue. 2 (CSSCI)
(36)Research on the e-government assessment: from the view of public satisfaction, Research on Financial and Economic issues,
SHI Da, 2012, Issue.5 (CSSCI)
(37)Research on the theory and policies of tariff in e-business environment, Finance and Trade Economics, SHI Da, 2010, Issue.9 (CSSCI)
Research Grants
(1)A Study on the Mixed Paradigm of Tourist Behavior Driven by Multimodal Data, National Social Science Fund Later-stage
Grant Project, 2025
(2)Strategies for Developing Innovative, Experiential & Immersive Consumption Models in Liaoning, Liaoning Province Special
Research Project on Decision-Making Consultation, 2025
(3)Research on Cross-Industry Innovation of Science and Technology Enterprises Based on AI-Human Collaboration,
Research Fund of Liaoning Educational Board, 2024
(4)Research on user's perception based on the deep mining of multidimensional data sources,
Research Fund of Liaoning Educational Board, 2022
(5)Research on user emotion feature map based on deep mining, Research Fund of Liaoning Social Science, 2022
(6)Industrial cultivation and intergenerational inheritance of intangible cultural heritage, Research Fund of China Tourism Academy, 2021
(7)Research on the Integration Development and Collaboration Mechanism of Northeast Asian Cultural Tourism Industry Belt,
Research Fund of Ministry of Culture and Tourism, 2021
(8)Regional Tourism in Northeast Asia: Resource Characteristics, Barriers to Cooperation and Coordination Mechanisms,
Research Fund of Northeast Asia Research Institute, 2018
(9)Research on the development of Accounting and Finance Postgraduate programmes, University Research Fund of DUFE, 2016
(10)Research on Electronic governance, accountability and government openness in Liaoning Province,
Social Science Fund of Liaoning Province, 2012
(11)Assessment on the e-government customers' satisfaction in Liaoning Province: based on CRM,
Social Science Fund of Liaoning Province, 2011
(12)Research on the framework and method of e-government information system audit, National Science Fund, 2010
Books
(1) Internet marketing (Edition 6), Dongbei University of Finance & Economics Publishing House, 2024
(2) Practice of Internet Business (Edition 4), Dongbei University of Finance & Economics Publishing House, 2024
(3) Tourism Consumer Behavior (English Edition), Huazhong University of Science and Technology Publishing House, 2023
(4) Chinese Tourism Culture (English Edition), Huazhong University of Science and Technology Publishing House, 2022
(5) Research on the international trade theory and policy: based on e-business economy,
Dongbei University of Finance & Economics Publishing House, 2011
(6) e-Marketing: Theory and Practice, Economy and Science Publishing House, 2011
(7) e-Commerce and Internet Economy, Dongbei University of Finance and Economics Publishing House, Edition 2, 2010
(8) Internet Security, Dongbei University of Finance and Economics Publishing House, 2010
荣誉与奖项/Honors & Awards
1. 学术荣誉 Academic
(1) 东北财经大学杰出学者，2022 年至今
Distinguished Scholar of Dongbei University of Finance and Economic, from 2022 to present
(2) 辽宁省科研年度奖，2005-2021年
Liaoning Science Research Annual Award, from 2005 to 2021
(3) 辽宁省人才研究奖，2010 年
Liaoning Talent Research Award, 2010
2. 教学荣誉 Teaching
(1) 国家级荣誉：国家级教学成果奖，2015 年
National Honor: National Teaching Achievement Award, 2015
(2) 国家级荣誉：国家级双语教学奖，2009 年
National Honor: National Bilingual Teaching Award, 2009
(3) 国家级荣誉：霍英东青年教师奖，2004 年
National Honor: Henry Fok Young Teacher Award, 2004
(4) 省级荣誉：辽宁省精品开放课程教学奖，2014 年
Provincial Honor: Liao Ning OpenCourse Teaching Award, 2014
社会职责/Social Responsibilites
教育部社会科学项目评审专家
Social Science Grants Evaluation Expert of Ministry of Education
辽宁省政府咨询专家
Consulting Expert of Liaoning Provincial Government
2013–2015年，班戈大学校外评审专家
External Examiner of University of Bangor, 2013-2015