Department of Business Management and Analytics

2010-2014            Postdoctoral Research Fellow, Business Administration Postdoctoral Research Station, Dalian University of Technology

2000-2008   PhD  Major in Industrial Economics, Dongbei University of Finance and Economics

1997-2000   M.S.  Major in Business Administration, Dongbei University of Finance and Economics

1993-1997   B.S.   Major in Trade and Economics, Dongbei University of Finance and Economics

2004-2005           Visiting Scholar, University of Surrey, UK Sponsored by the China Scholarship Council (CSC)

2016-2017           Visiting Scholar, Hofstra University, USA  Sponsored by the China Scholarship Council (CSC)

2026.1-Present     Dean, Surrey International Institute, DUFE

2017.6-2026.1      Dean, International Business College, DUFE

2008.2-2017.5      Associate Dean, Surrey International Institute, DUFE

Marketing, Research Methods, Business Management

Network Organization, Marketing Strategy, Innovation Strategy

Articles(In English)

1. Meng, T., Faizan, A.*, Qin, B., He, C. (2024), Roles of Platform Quality, Platform Satisfaction, and Intrinsic Motivation toward English Learning: Perspective from Socia Media Platforms，Education and Information Technologies，Vol.29:13523–13549.

2. Faizan, A., Meng, T.*, Rastogi, R., Mendiratta, A. and Ciampi, F., (2024). "Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory" Technological Forecasting and Social Change, Vol.198.

3. Zhao, F., Meng, T., Wang, W.*, Alam, F., & Zhang, B. (2023). "Digital Transformation and Firm Performance: Benefit From Letting Users Participate." Journal of Global Information Management Vol.31 (1).

4. Meng T., Lahuerta, E., Faizan, A., * etal. (2022), Do Religiosity and Ethnocentrism Influence Indian Consumers' Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products. Frontiers in Psychology, 13(5). 

5. Alam F, Tao M, Lahuerta-Otero E and Feifei Z (2022) Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective, 13(4).

6. Nawaz, M. Z.*, Meng, T., Ahmad, H., Haque, M. J., Nawaz, S., & Shafique, M. N. (2020). Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs? SAGE Open, Vol.10 (2).

7. Meng, T., Nawaz, M. Z*. Nawaz, S., Butt, A. H., & Ahmad, H. (2018). Users' acceptance of innovative mobile hotel booking trends: UK vs. PRC. Information Technology & Tourism, Vol20 (1-4): 9-36.

Articles(In Chinese)

1. Meng, T., Cao, J., Chen, M. Y., et al. (2025). Research on the drivers of digital marketing capability under digital customer orientation and its impact on competitive advantage. Journal of Marketing Science, 5(04), 37–62. (Second & corresponding author; reprinted in China University People's Reprint Newspapers: Marketing (Theoretical Edition), 2026(2)).

2. Meng, T., Cao, J., Zou, X. L., & Li, X. F. (2025). Digital marketing capability: Dimensional structure, scale development and validation of its impact on marketing performance. Collected Essays on Finance and Economics, 2, 1–12. (Reprinted in China University People's Reprint Newspapers: Enterprise Management Research, 2026(2)).

3. Meng, T., & Yao, C. (2023). How does digital platform capability affect organizational innovation performance under environmental turbulence? The mediating role of organizational improvisation capability. Studies in Science of Science and Management of S. & T., 3, 1–18.

4. Meng, T., & Xu, G. L. (2020). Patent application, venture financing and the valuation and growth of unicorn enterprises. Studies in Science of Science, 8, 1–12.

5. Meng, T., Li, J. L., & Hao, Z. H. (2020). Interactive process of resource management and capability construction in sharing economy organizations. Quarterly Journal of Management, 2, 1–22.

6. Meng, T., & Li, J. L. (2020). Research on the reconstruction path of enterprise organizational inertia in the digital economy era. Journal of Management Case Studies, 2, 1–16.

7. Meng, T., & Dong, Z. (2019). Comparison of the impact of internet strategy on long-term performance of listed companies. Statistics & Decision, 10, 1–6.

8. Meng, T., & Dong, Z. (2019). Enterprise management and innovation driven by blockchain technology. Modernization of Management, 8, 1–8.

9. Meng, T., & He, C. (2019). Relationship between customer multiple interactions and citizenship behavior intention in sharing economy: From the perspective of psychological ownership. Tourism Tribune, 7, 1–12.

10. Meng, T., & Wang, W. (2019). Enterprise participation and community marketing performance in B2B communities: A study based on Alibaba Business Circle. Management Review, 6, 1–10.

11. Meng, T. (2017). Administrator support, community support and customer innovation behavior in brand communities. Economic Management Journal, 12, 1–12.

12. Meng, T., & Wang, W. (2017). Review and theoretical framework of virtual community research from social network perspective. Journal of Information, 3, 1–8.

13. Meng, T. (2017). Rise of mass production and its network governance mechanism. Review of Industrial Economics, 2, 1–18.

14. Meng, T., Zhang, Y., & Dong, D. H. (2014). Influencing factors of crowdsourcing participation based on witkey model. China Soft Science, 12, 1–10. (Reprinted in China University People's Reprint Newspapers: Enterprise Management Research, 2015(3)).

15. Meng, T., & Yang, W. (2015). Rise of citizen crowdsourcing and public management innovation under internet environment. East China Economic Management, 7, 1–6.

16. Meng, T., Zhang, L. M., & Dong, D. H. (2014). Development and business model of crowdfunding. Modernization of Management, 2, 1–6.

17. Meng, T., et al. (2014). Research on network governance of mass production organizations under social network theory. Economic Management Journal, 5, 1–10. (Reprinted in China University People's Reprint Newspapers: Enterprise Management Research, 2014(8)).

18. Meng, T. (2013). Spatial change, structural adjustment and cluster innovation of third-tier enterprises. Reform, 1, 1–12.

19. Meng, T. (2012). From state-owned enterprises to industrial clusters: Evolutionary analysis of cluster innovation in old industrial bases. Economic Management Journal, 5, 1–10.

20. Meng, T. (2012). Rise of prosumers and management innovation under network society. Comparative Economic & Social Systems, 3, 1–8.

Research Grants

1. Research on the Formation Mechanism of Sharing Economy Organizations from the Perspective of Mass Production. General Program of National Natural Science Foundation of China (No. 72072026), 2020.

2. Research on Mechanism and Promotion Policies of High-Growth Enterprises in the Digital Economy Era. Liaoning Revitalization Talents Program (No. XLYC1904017), 2020.

3. Research on Market Access Mechanism of the Sharing Economy. Special Project of the Cyberspace Administration of China (No. GKZB201921), 2019.

4. Research on Organizational Nature and Models of the Sharing Economy. Emergency Management Program of Director of National Natural Science Foundation of China (No. 71840006), 2018.

5. Organizational Model and Network Mechanism of Mass Production: A Social Network Perspective. General Program of National Natural Science Foundation of China (No. 71272052), 2013–2017.

6. Research on Cluster Innovation Model and Policies of Resource-Based Enterprises. Program for Excellent Talents in Liaoning Higher Education Institutions (No. WR2013012), 2013.

7. Reform and Construction of Teaching Quality Assurance System Based on UK Experience. Undergraduate Teaching Reform Research Project of Liaoning Higher Education (No. 964), 2012.

8. Research on Interactive Development of Liaoning Industrial Parks and Industrial Clusters. Liaoning Economic and Social Development Project (No. 2012lslktzijjx-15), 2012.

9. Research on Diversified Supervision and Quality Assurance System of Sino-Foreign Cooperative Education. National Education Science Planning Project (No. EIA110386), 2011. 

10. Research on Network Mechanism of User Innovation of Information Products in the Web 2.0 Era. China Postdoctoral Science Foundation (No. 20110491524), 2011.

11. Research on Cluster Innovation Strategy for Revitalizing Old Industrial Bases. National Social Science Foundation of China (No. 06CJL023), 2006.

Books

1. Peer Production in the Internet Era. China Renmin University Press, 2020.

2. Marketing: Marketing Innovation in the Internet Era (Independent Author). China Renmin University Press, 2018.

3. Research on Industrial Cluster Organization from Network Perspective. China Social Sciences Press, 2009.

4. Marketing Planning: Methods and Skills (Chief Editor). China Machine Press, 2008. (11 reprints; 2nd ed. 2012; 3rd ed. 2016; No.1 bestseller in Dangdang; Liaoning Provincial Planned Textbook).

5. Cluster Innovation: Strategic Choice for Revitalizing Old Industrial Bases. Dongbei University of Finance and Economics Press, 2011.

6. Research on Quality Assurance System Construction of Sino-Foreign Cooperative Education (Co-author, 2nd). Dongbei University of Finance and Economics Press, 2015.

Major Honors & Awards  

1. Innovation and Practice of the "Local Internationalization" Talent Training Model Led by Ideological and Political Education

Awarded First Prize in the 2025 Liaoning Provincial Undergraduate Teaching Achievement Exhibition Competition

2. Monograph: Marketing Planning: Methods and Skills

Awarded as One of the First Batch of Provincial Planned Textbooks for Undergraduate Higher Education in Liaoning during the 12th Five-Year Plan Period in 2013.

3. Research on Industrial Cluster Organization from the Network Perspective

Won the Second Prize of Liaoning Provincial Natural Science Achievement Award in 2010;

Won the Third Prize of the 12th Liaoning Provincial Philosophy and Social Science Achievement Award in 2012.

4. Market Governance: The Rise of Mass Production and Governance Mechanisms

Selected as Best Paper at the 6th International Conference on Corporate Governance, 2011.

5. Cultural Integration, Platform Sharing and Model Innovation: Exploration and Practice of the Training Community for Export-Oriented Business Administration Talents (First Participant)

Won the Second Prize of Liaoning Provincial Higher Education Teaching Achievement Award in 2018.

Honorary Titles

1. December 2019: Selected as Leading Talent in Philosophy and Social Sciences of Liaoning Revitalization Talent Program.

2. December 2018: Selected into the Hundred-Level Talents of the 12th Batch of Liaoning Hundred-Thousand-Ten Thousand Talent Project.

3. August 2014: Selected into the Liaoning Provincial Young Social Science Talent Pool.

4. July 2013: Selected into the Liaoning Provincial University Outstanding Talent Support Program.

5. September 2013: Honored as Liaoning Provincial Young Backbone Teacher and Researcher in Education.