International Tourism Management

Aligned with the national strategy of building "New Liberal Arts," the Tourism Management Program is dedicated to providing intellectual support and talent resources in the field of tourism management for Chinese modernization. The program aims to cultivate high-caliber professionals who possess firm political beliefs and a correct worldview, outlook on life, and values; harbor profound patriotism and a strong sense of social responsibility; and demonstrate outstanding capabilities in innovation, practical application, digital intelligence, and analysis. Students will be equipped to translate their academic knowledge of tourism management into practical skills and experience. Graduates will emerge as change-makers and leaders driving innovation in China's tourism management, as well as managerial talents fostering the prosperous development of the global tourism industry and cultural exchanges.

In today's era of a global digital wave, the program adopts a dual-core drive of "Tourism + Digital," integrating modern computer science with contemporary management concepts in its curriculum. Through these courses, students will systematically master enterprise-level tools, including Python (data scraping), Tableau (data visualization), SPSS Modeler (business data analysis), REVISM (operations simulation), and HubSpot (digital customer relationship management).

By studying the Tourism Management Program at Surrey International Institute, students are taught not merely how to adapt to today's market, but how to create tomorrow's demands. Supported by an internationally oriented curriculum, top-tier faculty, small-class English-medium instruction, dual-degree advantages, and comprehensive lifecycle support, the program provides a platform for students' all-round development. Students will seize the opportunities presented by the wave of AI and digital transformation, distinguish themselves in the industry, and grow into tourism management talents with international competitiveness.

The main courses offered in this program include:
Exploring the Tourism Business, Principles of Accounting, Statistics, Microeconomics, Tourism Management, Services Marketing, Financial Accounting in Service Industries, Responsible and Sustainable Management in the Visitor Economy, Managing Organisation and Human Resources, Applied Financial Management in Services, Destination Management and Development, Intercultural Management in the Visitor Economy, Digital Marketing in the Visitor Economy, Business Intelligence and Data Analytics in Services, Business Research Methods, Business Plan and Start-Up Ventures, and Consultancy for the Visitor Economy. Additional courses include Fundamentals of Computer Science, Database and Programming, and Frontiers of Big Data Science. The curriculum for the Tourism Management Program is delivered entirely in English. Teaching methodologies encompass centralized lectures, small-group tutorial discussions, individual or group presentations, group project research, case studies, lectures on academic frontiers, and guest lectures by senior corporate executives. 

Please check  Surrey International Institute Course List of International Tourism Management.pdf for more information.