Department of Business Management and Analytics
- Faculty
- Department of Tourism Management Department of Business Management and Analytics Department of Accounting and Finance Centre for Academic English Studies Research Development Centre
- Undergraduate Programs
- International Tourism Management Accounting and Finance Business Management with Business Analytics International Business Management
- Ph.D. Programs
- Hospitality, Tourism, Transport and Events (Ph.D.) Management and Business (Ph.D.)
师资详情
Lin Su
Senior Lecturer/ Programme Director (BMBA)
Office：224
Email：lin.su@surrey.ac.uk
Educational Background
2010–2014 PhD in Management (Marketing), School of Management, University of Bath
2005–2006 MBus Global Business Analysis, Alliance Manchester Business School, The University of Manchester
2002–2005 BA (Hons) Business Economics, Manchester Metropolitan University
Work Experience
2024–Present Senior Lecturer and Programme Director, Business Management and Analytics, Surrey International Institute, DUFE
2016–2024 Senior Lecturer and MBA Program Director, Coventry University London, United Kingdom
2014–2016 Lecturer and Program Director, University of West London, United Kingdom
2008–2010 Teaching Fellow, The University of Manchester, United Kingdom
Main Courses
Management Information System, Business Modelling, Capturing Market Insights, Digital Business Project
Research Areas
AI in Education, AI in Business, Consumer Cultures, Marketing, Omnichannel Marketing, Entrepreneurship, Creativity and Innovation, Advertising in the Creative Industries, Branding
Research Achievements
Su. L. (2025). Research on Curriculum Assessment and Graduation Thesis (Project) Management under the AI Environment, University-level Teaching Reform Research Project, Dongbei University of Finance and Economics (DUFE)
Li, J.H., Ghaffari, M., and Su, L. (2020) 'Counterfeit luxury consumption strategies in a collectivistic culture: the case of China', Journal of Brand Management, 27, 546 - 560
Su, L. (2015). Once Upon a Consumer: co-creating personalised and unique retail experience through life story swapping. Innovation, Enterprise and Business Excellence Research Cluster (IEBE), University of West London, United Kingdom
Su, L. (2012). The life story swapping perspective of the retail experience: co-creating personalised and unique shopping experiences through service encounters. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. (2011). Co-creation of consumer experience in retail store environments. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. and Moody, W. (2009). Building a strong brand through Web 2.0 environment: exploring a social media beauty campaign in China. The CPN (China Postgraduate Network) Conference, Manchester, United Kingdom
Honors & Awards
Digital entrepreneurship campaign, University teaching fund of Coventry University London, 2019
Fellow of the Higher Education Academy, UK
Member of Chartered Management Institute (CMI), UK