Department of Business Management and Analytics
- Faculty
- Department of Tourism Management Department of Business Management and Analytics Department of Accounting and Finance Centre for Academic English Studies Research Development Centre
- Undergraduate Programs
- International Tourism Management Accounting and Finance Business Management with Business Analytics International Business Management
- Ph.D. Programs
- Hospitality, Tourism, Transport and Events (Ph.D.) Management and Business (Ph.D.)
师资详情
Humberto Gumeta
Senior Lecturer/ Director
Office：228C
Email：h.gumeta@surrey.ac.uk
Educational Background
PhD Management Studies, Cambridge Judge Business School
MSc ADMIS London School of Economics
BSc Industrial and Systems Engineering, ITESM
Work Experience
2022-Present Senior Lecturer, Surrey International Institute, DUFE
2012-2022 Lecturer, Surrey International Institute, DUFE
2010-2012 Assistant Professor Gyeongsang National University
Main Courses
Digital Coding, Management Information Systems, Project Management, Digital Business Project
Research Areas
Management Information Systems
Research Achievements
Gumeta, H. (2025) ‘WeChat, the "super app" leading digital transformation in China', in Laudon, K.C., Laudon, J.P. and Traver, C.G. (eds) Management information systems: Managing the digital firm. 18th edn. Pearson. https://media.pearsoncmg.com/ov2/intl/ge/2025/mylab/ge_laudon_mis_18e/tdx_casestudy/wechat.html
Gumeta, H. (2025), "Online Teaching in China: Active Learning and Authentic Assessment Challenges", Vilalta-Perdomo, E., Scroccaro, A., Salinas-Navarro, D.E. and Michel-Villarreal, R. (Ed.) The Emerald Handbook of Active Learning For Authentic Assessment, Emerald Publishing Limited, Leeds, pp. 271-291. https://doi.org/10.1108/978-1-83797-857-120251014