Department of Tourism Management

2003.10–2008.2    PhD, Nottingham Trent University

2002.9–2003.9      MSc in Tourism Management, University of Surrey

1998.9–2002.7      BA in English, Xi'an University of Architecture and Technology

2020.8-Present     Associate Dean, Surrey International Institute, DUFE

2011.1-2020.7     Director of the Tourism Management Programme and Assistant Dean at SII, DUFE

2008.8-2011.1     Lecturer in Tourism Management, Surrey International Institute/University of Surrey

2007.1-2008.7     Lecturer in International Business, Nottingham Business School, Nottingham Trent University

Consumer Behaviour, Service Marketing and Business Management

Publications

Refereed Journal Articles (Selected)

Shi, F., Pande, K., Zolfi, G. and Wang, S. (2026) 'Development and validation of a measurement scale for religious tourism experience', Journal of Travel & Tourism Marketing, 43(2), pp. 272–291. doi:10.1080/10548408.2025.2607999.

SamaniegoChávez, C.E., Shi, F. and Khamidullin, T. (2025) ‘What makes online tours authentic? A semiotic analysis', Annals of Tourism Research, 114, 104018. doi:10.1016/j.annals.2025.104018.

Liu, X., Shi, D., Shi, F., Huang, Z. and Zhao, Z. (2025) 'Tourism development and relocation: a decade of change in the livelihoods and attitudes of Yungang Village residents', Current Issues in Tourism, pp. 1–17. doi:10.1080/13683500.2025.2531454.

Shi, F., Han, X. and SamaniegoChávez, C.E. (2024) 'Residents' perceived benefits of host-guest interaction: scale development and validation', Journal of Travel Research, 0(0). doi:10.1177/00472875231224238.

Pande, K. and Shi, F. (2023) 'Managing visitor experience at religious heritage sites', Journal of Destination Marketing & Management, 29, 100800. doi:10.1016/j.jdmm.2023.100800.

Shi, F. and Pande, K. (2023) 'Commercialization at religious sites: who cares and why?', Current Issues in Tourism, 26(14), pp. 2284–2300. doi:10.1080/13683500.2022.2085546.

Dedeoğlu, B.B., Shi, F. and Okumus, B. (2023) 'Communication sources, local food consumption, and destination visit intention of travellers', Current Issues in Tourism, 26(11), pp. 1763–1778. doi:10.1080/13683500.2022.2069552.

Cao, A., Shi, F. and Bai, B. (2022) 'A comparative review of hospitality and tourism innovation research in academic and trade journals', International Journal of Contemporary Hospitality Management, 34(10), pp. 3790–3813. doi:10.1108/IJCHM1120211443.

Shi, F., Dedeoğlu, B.B. and Okumus, B. (2022) 'Will diners be enticed to be travelers? The role of ethnic food consumption and its antecedents', Journal of Destination Marketing & Management, 23(2), 100685. doi:10.1016/j.jdmm.2021.100685.

Shi, F., Ji, S., Weaver, D. and Huang, M.F. (2022) 'From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival', International Journal of Contemporary Hospitality Management, 34(3), pp. 885–907. doi:10.1108/IJCHM0320210331.

GonzálezRodríguez, M.R., DíazFernández, C.M., Shi, F. and Okumus, F. (2021) 'Exploring the links among corporate social responsibility, reputation, and performance from a multidimensional perspective', International Journal of Hospitality Management, 99, 103079. doi:10.1016/j.ijhm.2021.103079.

Shi, F., Shi, D., Weaver, D. and Samaniego Chavez, C.E. (2021) 'Adapt to not just survive but thrive: resilience strategies of fivestar hotels at difficult times', International Journal of Contemporary Hospitality Management, 33(9), pp. 2886–2906. doi:10.1108/IJCHM1020201194.

Shi, D., Yi, B., Shi, F. and Satta, S. (2021) 'Motivation configuration of bluxury tourism behavior: an fsQCA application', Cornell Hospitality Quarterly, 63(1), pp. 33–47. doi:10.1177/19389655211014472.

Yi, B., Shi, D., Shi, F. and Zhang, L. (2021) 'Do the flipped impacts of hotels matter to the popularity of Airbnb?', International Journal of Contemporary Hospitality Management, 33(6), pp. 2239–2263. doi:10.1108/IJCHM0620200582.

Wang, E.Y., Fong, L.H.N., Lo, N.S.T. and Shi, F. (2020) 'My deal expires soon: can time restriction and exclusivity induce clickthrough in hospitality promotional offers?', International Journal of Hospitality Management, 92, 102711. doi:10.1016/j.ijhm.2020.102711.

Tang, C., Weaver, D., Shi, F., Huang, M.F. and Liu, Y. (2019) 'Constraints to domestic ocean cruise participation among higher income Chinese adults', International Journal of Tourism Research, 21(4), pp. 519–530. doi:10.1002/jtr.2279.

Shi, F., Weaver, D., Zhao, Y., Huang, M.F., Tang, C. and Liu, Y. (2019) 'Toward an ecological civilization: mass comprehensive ecotourism indications among domestic visitors to a Chinese wetland protected area', Tourism Management, 70, pp. 59–68. doi:10.1016/j.tourman.2018.07.011.

Weaver, D., Tang, C., Shi, F., Huang, M.F., Burns, K. and Sheng, A. (2018) 'Dark tourism, emotions, and postexperience visitor effects in a sensitive geopolitical context: a Chinese case study', Journal of Travel Research, 57(6), pp. 824–838. doi:10.1177/0047287517720119.

Books and Edited Volumes

Shi, F. (2023) Sports Tourism: Market Analysis and Cultivation Strategies. Dalian: Dongbei University of Finance and Economics Press.

Cooper, C. (2014) Essentials of Tourism. Translated by F. Shi. Dalian: Dongbei University of Finance and Economics Press.

Fletcher, J. et al. (2019) Tourism: Principles and Practice. 5th edn. Translated by F. Shi. Dalian: Dongbei University of Finance and Economics Press.

Shi, F. (ed.) (2023) Chinese Tourism Culture. Wuhan: Huazhong University of Science and Technology Press.
– Awarded the Outstanding Achievement Award by Huazhong University of Science and Technology Press for Tourism Education Publishing Decade (2015–2025).

Shi, F. (assoc. ed.) (2023) Tourism Consumer Behavior. Wuhan: Huazhong University of Science and Technology Press.

World Tourism Alliance (2020) 2020 Report on International Tourism Education. (Editorial board member.)

Standards

Liaoning Province (2025) Guidelines for the Construction and Operation of Characteristic B&Bs in Liaoning Province. DB21/T 40942025.

Research Grants (Selected)

Professor Shi has been Principal Investigator on:

· Dialectical Leadership Behaviour – Leadership Theory and Practice Based on Chinese Traditional Culture (National Social Science Fund Chinese Academic Translation Project, 2024)

· Cultivation and Upgrading of Winter Sports Tourism Markets  (Ministry of Education, 2023)

· Countermeasures for Building Liaoning Province into a Northeast Asian Tourism Destination (Liaoning Provincial Think Tank Commission, 2023)

· Policy Recommendations for Building Liaoning into a Strong Tourism Province through Comprehensive Tourism Development (Liaoning Provincial Think Tank Project, 2021)

· Cultivation Paths for Sports Event Tourism Markets (Liaoning Provincial Federation of Social Sciences, 2021)

· Recommendations for the Development of the Winter Sports Equipment Industry in Dalian (Dalian Federation of Social Sciences, 2021)

· Cultivation Paths for Leisure Sports Tourism Markets in Liaoning Province in the PostPandemic Recovery Period (Liaoning Provincial Department of Education, 2020)

Professional Affiliations and Service

· Fellow of the UK Higher Education Academy

· Editorial board members of several international academic journals, including International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Insights, Tourism Critiques: Practice and Theory, etc.

· Expert Member for Quality Assessment of Visitor Attractions, Liaoning Province

· Expert Consultant for Cultural and Tourism Integration, Liaoning Province