教育背景

2010 – 2014, PhD in Management (Marketing), School of Management, University of Bath

2005 – 2006, MBus Global Business Analysis, Alliance Manchester Business School, The University of Manchester

2002 – 2005, BA (Hons) Business Economics, Manchester Metropolitan University

教学经历

2024. 2 – Present, Senior Lecturer, International Business Management, Surrey International Institute, DUFE

2016. 3 – 2024. 2, Senior Lecturer & Program Director, Coventry University London, United Kingdom

2014. 9 – 2016. 2, Lecturer & Program Director, University of West London, United Kingdom

2008. 1 – 2010. 2, Teaching Fellow, The University of Manchester, United Kingdom

主讲课程

Entrepreneurship in the Digital Domain, Management Information System

 

研究领域

Consumer Cultures, Marketing, Omnichannel Marketing, Digital Business, Entrepreneurship, 

Creativity and Innovation, Advertising in the Creative Industries, Fashion Marketing, Branding

 

科研成果

1. Publication and Conference

Li, J.H., Ghaffari, M., and Su, L. (2020) ‘Counterfeit luxury consumption strategies in a collectivistic culture: the case of China’, Journal of Brand Management, 27, 546 - 560

Chair, the Macromarketing Conference (2018) Consumers as change agents track, United Kingdom

Su, L. (2015). Once Upon a Consumer: co-creating personalised and unique retail experience through life story swapping. Innovation, Enterprise and Business Excellence Research Cluster (IEBE), University of West London, United Kingdom

Su, L. (2012). The life story swapping perspective of the retail experience: co-creating personalised and unique shopping experiences through service encounters. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom

Su, L. (2011). Co-creation of consumer experience in retail store environments. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom

Su, L. and Moody, W. (2009). Building a strong brand through Web 2.0 environment: exploring a social media beauty campaign in China. The CPN (China Postgraduate Network) Conference, Manchester, United Kingdom

2. Teaching and Research Grant 

Digital entrepreneurship campaign, University teaching fund of Coventry University London, 2019

3. Academic Fellowship and Membership

Fellow of the Higher Education Academy, UK

Member of Chartered Management Institute (CMI), UK