• 工商管理
• 旅游管理
• 财务管理

课程名称：International Business Strategy

开课学院（部、中心）：萨里国际学院

课程性质：专业限选课　                                 学分数：3

总学时：54             讲授学时：54                  实验学时：0

预修课程：无

课程主要内容：The module provides students with a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions with a particular emphasis on the international context of strategy making. The module equips students with a framework for understanding international business strategy as an interdisciplinary activity within the context of international and competitive markets, leading to corporate decision-making.This module aims to: Enable students to understand theoretical approaches to the formulation, selection, implementation, and control of an international business strategy;Enable students to develop understanding of how to apply theoretical concepts of international business strategy to real business contexts; Enable students to critically understand the methods, difficulties and limitations of formulating, implementing and controlling an international business strategy; Enable students to appreciate the importance and contribution of business strategy to organisational success.

修读对象及要求：旅游管理专业限选课，第七学期。